# Consensus Pricing Overview

Consensus has long been one of the most opaque platforms to price-shop. For years, the only way to learn what it cost was to book a demo and wait for a custom quote.

That changed in 2026. Consensus now publishes starting prices for its Starter and Pro tiers directly on its pricing page. The Enterprise plan still requires a sales conversation, but the first two tiers are visible for the first time.

The bigger question is what those prices actually unlock. Starter is primarily positioned around marketing use cases, while the sales analytics, personalized links, MCP, API access, and integrations such as Salesforce, Gong, and Outreach require Pro at $1,250/month.

## Comparing Pricing

| Platform | Price | Payment Type | Free Trial |
| --- | --- | --- | --- |
| Consensus | $7,200/year to start | Annual-only, no free trial | No |
| Supademo | From $38/mo | Free plan + 14-day trial | Yes |

## What is Consensus?

Consensus is a [demo automation platform](/content/blog/demo-automation-software/index.html) built for B2B presales and sales teams. It lets organizations create on-demand video demos, interactive [product tours](/content/blog/product-tour/index.html), and automated product simulations that buyers can access without scheduling a live call. The platform is known for its Demolytics analytics and buyer intent tracking.

## How much does Consensus cost in 2026?

[Consensus](/content/blog/consensus-alternatives/index.html) has 3 pricing tiers: Starter, Pro, and Enterprise. Here's the pricing table at a glance:

| Plan | Monthly price | Billing | Users included |
| --- | --- | --- | --- |
| Starter | $600/mo | Billed annually | 5 |
| Pro | $1,250/mo | Billed annually | 10 |
| Enterprise | Custom | Billed annually | Custom |

All plans require annual billing. Consensus does not offer a monthly payment option, a free plan, or a self-serve trial.

## What do you get with each Consensus plan?

The gap between Starter and Pro is significant, and Enterprise unlocks an entirely different product category (Simulations). Here is what each tier includes:

### Consensus Starter plan ($600/month)

The Starter plan is marketed as the "essential toolkit for marketing teams to boost web conversion." It includes:

- **Products:** Video Demos and Product Tours
- **AI features:** AI Content Studio (Lite version), with Dynamic Tour AI Scripting, [AI Voiceover,](/content/features/ai-voiceover/index.html) and [AI Translations](/content/features/ai-translation/index.html)
- **Analytics:** Marketing-level metrics, including views, conversion rates, leads, and feature rankings
- **Integrations:** HubSpot, Eloqua, Pardot, Marketo, Web to Lead, and CRM Sync

**What is missing:** No personalized sales links, no sales analytics (heatmaps, stakeholder discovery), and no API access.

### Consensus Pro plan ($1,250/month)

Pro is described as the "full platform for personalizing sales interactions and accelerating deals." It adds substantial capabilities on top of Starter:

- **Products:** Video Demos and Product Tours (same as Starter)
- **AI features:** AI Content Studio (Pro version) with everything in Lite, plus AI Video (100 minutes), AI Avatars
- **Analytics:** Everything in Starter, plus Sales Analytics with heatmaps, stakeholder discovery, and a sales leaderboard
- **Integrations:** All marketing integrations, plus Highspot, Seismic, Gong, Salesforce

### Consensus Enterprise plan (custom pricing)

Enterprise adds:

- **AI features:** AI Content Studio (Enterprise version) with Simulations AI, One-prompt Data Editor
- **Analytics:** Custom Reports and Quarterly Business Reviews
- **Security and admin:** SSO Support

## What are the hidden costs of Consensus?

Several cost factors can increase your total spend:

1. **Seat expansion:** Adding users beyond the included 5 (Starter) or 10 (Pro) increases your contract.
2. **Annual-only billing:** All plans are billed annually. 
3. **Integration gating:** Sales integrations are locked behind the Pro plan.
4. **Simulations access:** Automated product simulations are Enterprise-only.
5. **No free plan or free trial:** Every purchase requires a sales conversation.

## Is Consensus pricing worth it?

Consensus can be worth the price if:
- You have the budget for a dedicated presales tool.
- You can afford the setup and learning curve.

### Consensus is not worth the investment when...
- You need faster setup and demo creation.
- You need to organize and update demo content easily.
- You need consistent branding across demo experiences.

## How does Consensus compare to alternatives?

Here is how they compare on several key factors:

| Feature | Consensus | Supademo |
| --- | --- | --- |
| Starting price | $600/mo | $350/mo |
| Free plan | No | Yes |
| Free trial | No | Yes |
| Users included (entry plan) | 5 | 5 creators + unlimited free viewers |
| Demo formats | Video demos | HTML clones, screenshots, video |
| Analytics | Demolytics | Drop-off rates,

## Frequently Asked Questions about Consensus pricing

### How much does Consensus cost compared to Supademo?
Consensus starts at $600/mo for the Starter plan. Supademo starts at $38/mo per creator with a free plan and a 14-day trial.

### Does Consensus have a free plan?
No, Consensus does not offer a free plan or a self-serve free trial.

### How much does Consensus cost per year?
At the Starter plan, the total annual commitment is $7,200. Pro is $15,000/year.