Setting Up Route Hub

Learn how to create personalized, multi-path demo experiences that route every viewer to the right content automatically using Route Hub.

What

Route Hub is an intelligent routing system that lets viewers self-select their role, goals, or use case, then automatically delivers the right interactive demos, videos, PDFs, and content from a single link.

Who

Sales teams, marketing teams, product teams, and customer success managers who need to deliver personalized content to different audiences without maintaining dozens of separate links.

Why

Route Hub replaces fragmented content distribution with guided, personalized delivery. One smart link adapts to every viewer, reducing guesswork about which content to send and improving engagement across the entire customer lifecycle.

Intro to Route Hub

Route Hub is a personalized routing experience that adapts what interactive demos and content a viewer sees based on their inputs, profile, or behavior.

Unlike sharing generic links, Route Hub collects viewer information, determines their interests, and directs them to tailored experiences automatically.

A typical Route Hub workflow includes a form or interest screen to gather viewer input, a route node that branches viewers based on their responses, showcases containing the destination content for each path, and optional integration nodes to sync lead data to your CRM.

Tips

• Customize your form with branding, field types, and submission settings
• Share via direct link or embed on your website for maximum reach

Common Pitfalls

• Publishing without testing every viewer path end-to-end
• Overcomplicating routing rules before validating with real viewer data

Recommendations

• Build and test one complete path before adding additional branches
• Use analytics to identify which paths drive the most engagement and conversion